I had a great opportunity this week to be interviewed on the Living Well radio show here in Asheville. The host, Dr. Bob Hanna, a local psychologist is genuinely interested in “living well,” and that includes investing.

In the many years that I’ve been helping people invest with their values, the biggest challenge/opportunity has always been simply education. Getting the word out that you can invest with your values, avoid polluters and other offenders, make a difference with your money, and get a competitive return.

What I have found is that many folks silo their money and investments. They may recycle, buy organic food, drive a hybrid, etc. But when it comes to investing, the old see no evil, hear no evil speak no evil philosophy comes out.

So, when I have the chance to talk about responsible investing with someone like Bob, I try to stress that responsible investing really is about “living well” as the name of the show suggests. It’s not something that should be set aside, but something that should be integrated into your overall life philosophy.

Click here to listen to the interview

Pete Krull