Peter Krull founded Krull & Company (now called Earth Equity Advisors) in 2004 because he wanted to give investors an opportunity to invest with their values. He believes in the importance of empowering people to be changemakers through responsible investing.
He is currently the CEO and Director of Investments and is accepting select new clients: high-net-worth individuals, trusts and non-profit endowments.
An outspoken advocate for the environment and social issues and a well-known figure in the green business community, Pete truly walks the walk. He believes in giving back to his communities and has served a number of different roles:
- Chair of MountainTrue, the premiere environmental non-profit in Western North Carolina.
- Advisory Board of TEDx Asheville
- Advisory Board of EarthShare Georgia
- Board Member of Science Museum of Southwest Virginia
- Board Member The Center for a Sustainable Coast
- Board Member Hospice of the Golden Isles.
Pete regularly gives talks on responsible investing, green living and motivation. For more information visit our Speakers Bureau.
He has been quoted in the Washington Post, US News & World Report, the Asheville Citizen-Times and the Roanoke Times. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines. He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.
Pete and his wife Dr. Melissa Booth, a microbiologist and author, live in Asheville, NC with their two cats, Savannah and Buster.