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Peter Krull


CEO & Director of Investments

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Peter Krull


CEO & Director of Investments

Peter Krull founded Krull & Company (now called Earth Equity Advisors) in 2004 because he wanted to give investors an opportunity to invest with their values. He believes in the importance of empowering people to be changemakers through responsible investing.

He is currently the CEO and Director of Investments and is accepting select new clients: high-net-worth individuals, trusts and non-profit endowments.

An outspoken advocate for the environment and social issues and a well-known figure in the green business community, Pete truly walks the walk. He believes in giving back to his communities and has served a number of different roles:

  • Chair of MountainTrue, the premiere environmental non-profit in Western North Carolina. 
  • Advisory Board of TEDx Asheville
  • Advisory Board of EarthShare Georgia
  • Board Member of Science Museum of Southwest Virginia
  • Board  Member The Center for a Sustainable Coast
  • Board Member Hospice of the Golden Isles.

Pete regularly gives talks on responsible investing, green living and motivation.  For more information visit our Speakers Bureau.

He has been quoted in the Washington Post, US News & World Report, the Asheville Citizen-Times and the Roanoke Times. He has written a column for Valley Business FRONT in Virginia and Mountain Xpress in Asheville as well as being featured in numerous magazines.  He was selected as a 40-under-40 business leader by the Savannah Business Report & Journal in 2009.

Pete and his wife Dr. Melissa Booth, a microbiologist and author, live in Asheville, NC with their two cats, Savannah and Buster.

Watch the video series Invest with Your Values where Peter interviews the thought leaders making positive change in out community. 

 

Contact

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Neill Yelverton


Financial Advisor, COO & CCO

Neill Yelverton


Financial Advisor, COO & CCO

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Neill Yelverton is a Financial Advisor, Chief Operating Officer and Chief Compliance Officer at Earth Equity Advisors. He works with individuals, non-profits and businesses and is currently accepting select new clients.

Neill takes pride in helping families transition to a responsible investment portfolio. In addition, he finds his work with non-profits, especially those that have a social or environmental mission, very rewarding. He believes that by aligning the institution's endowment or investments with its mission, it multiplies the impact of the institution. He works as an advocate for your mission and your finances. 

Of course, the same is true for his individual and business clients as well. 

"The realization that we vote, every single day, by the way we spend our dollars.  Our spending fuels a giant economic engine from jobs, to logistics, to materials sourcing - what we buy affects the environment and touches hundreds of lives.  And the flip side of that coin is -- how we invest our retirement dollars has the same impact."

Prior to joining Earth Equity Advisors, Neill spent over a decade working in the environmental field. He became interested in environmentally sensitive business solutions while working as a shepherd for a company that used grazing sheep as an alternative form of vegetation management. 

He completed his MBA at Western Carolina University with an independent study in Corporate Social Responsibility and Sustainability in Business.

A native of North Carolina, Neill lives in Asheville with his wife Cori and their son Ben.

Contact

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Leesa Childress Sluder


Financial Advisor

Leesa Childress Sluder


Financial Advisor

Leesa Childress Sluder is Earth Equity Advisor's Financial Advisor based in the Charlotte, NC region.  She works with individuals, non-profits and businesses and is currently accepting new clients.

Leesa has an extensive background in working with Fortune 500 executives, professionals, and small business owners. She joined Earth Equity Advisors in 2015 after serving as president and principal consultant of Triple Bottom Line Consulting. Prior to TBL, she spent time working for three major corporations: Citibank, Cone Mills Corporation, and Bank of America, among other things, as a Managing Director/Senior Vice President. 

In her role with Earth Equity Advisors, Leesa draws upon the experience of over twenty-five years of corporate finance work, her Masters of Psychology degree, and seven years of professional consulting and coaching work with hundreds of clients.  She helps clients to not only plan and invest, but to empower them to be positive changemakers through their investments. She strongly believes in the power of intentional investing and the impact it can have on the world.

Leesa and her husband Todd live at Lake Norman, but also enjoy spending time in her hometown of Asheville, NC.

Contact

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Kerry Keihn


Director of Client Services & Operations

Kerry Keihn


Director of Client Services & Operations

Kerry Keihn is Earth Equity Advisor's Director of Client Services & Operations, based in Asheville, NC. Kerry supports the firm's Investment Advisors by helping to create customized experiences for all the firm's clients. Her responsibilities include client gifting, customizing the client experience & preferences, charitable giving, client profiling and general office assistance.

Kerry joined Earth Equity advisors after relocating from Northwestern Virginia. After several years in the nonprofit sector working with homeless individuals and families, she became interested in working for a socially responsible business. She was drawn to Earth Equity Advisor's goal to empower investors, allowing them to evoke positive social and environmental change - this truly resonated with her.

Kerry graduated from the University of Virginia with a degree in Drama. She is a huge fan of theater - from attending to acting, directing and designing productions. She enjoys hiking and says that she finds it peaceful and grounding. She is currently in the Leadership Asheville program.

She came to Asheville with her partner, Tyler Black. Tyler is an actor, but enjoys writing, travel, food. Kerry gets her love of the environment honestly - her mom, Jill Jefferson, is a Program Manager for Sustainable Agriculture through the Mid-Atlantic Environmental Finance Center. 

Contact

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Catherine Campbell


Director of Marketing & Communications

Catherine Campbell


Director of Marketing & Communications

Catherine Campbell is responsible for Earth Equity Advisor's marketing and communication strategy, focused on clients, prospective clients and the media. She has developed content campaigns & strategy for companies such as Vertex Innovations, Nissan, Strong Project, and Wine Trail Adventures as well as bestselling authors and some of the top sales and social influencers in the U.S.

Her writing and business expertise have been featured in The New York Times, Harvard Business Review, Bloomberg, and The Daily Muse. She founded Bright Planning, a strategic marketing consultancy based in Asheville, North Carolina, which currently serves companies across the country.