Responsible Investing Experts Here to Help You!
Our experienced team is here to help you make the transition to a fossil-fuel free, sustainable, responsible, and impact investment portfolio. For nearly twenty years, we have walked our clients through the process of divesting from polluting and irresponsible companies and reinvesting in more solutions-based, progressive, and forward-thinking alternatives.
Let us be your guide as you take control of your inheritance or trust, plan for a fulfilling retirement, craft your charitable gifting plan, or get ready for that year traveling through Europe. We are uniquely qualified to both help you with your core financial decisions AND your desire to invest in a more sustainable way.
Whether you prefer to do a “coffee meeting” video conference from Portland, a phone call from Boston, or an in-person meeting in our Asheville office, we’re honored and excited to help you align your investments with your values!
“I switched my entire portfolio 10 years ago after researching many socially conscious investors. Pete Krull and the whole team at Earth Equity not only invested the way and direction I wanted to go but I have also done very well with them .. I would highly recommend this company and I have been investing for years” – Jeri D
This testimonial was provided by a current client on July 24, 2019. The client was not compensated, nor are there material conflicts of interest that would affect the given testimony. The testimony may not be representative of the experience of other current clients and does not provide a guarantee of future performance success or similar services.
Meet Your Team of Sustainable, Responsible, and Impact Investing Experts
Peter Krull, CSRIC®
Partner & Director of Sustainable Investing
Pete Krull focuses on creating and managing Earth Equity’s sustainable, responsible and impact investment portfolios as well as writing thought leadership pieces and sharing the responsible investing story.
Read More About Pete
Peter Krull, CSRIC, is a Partner and the Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is also the 2024 Investment News ESG/Responsible Investing Advisor of the Year,(1) and a well-known thought leader in the sustainable investment industry, advocating for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.
Practicing sustainable investing for over 20 years, Peter believes in the power of positive, solutions-based investing. At Earth Equity, Peter focuses on creating and managing the firm’s SRI investment portfolios, educating investors and advisors alike on the dangers of greenwashing, and writing thought leadership pieces.
In 2021, Peter won the ThinkAdvisor Luminaries Award for Thought Leadership and Education(2) as well as the Sustainable Champion Award from the North Carolina Business Council in 2022.(3) He was ranked in the AdvisorHub listing of fastest-growing advisors in America for 2022.(4)
Peter is a contributor to Forbes and Kiplinger and has been quoted in The New York Times, Barron’s, Bloomberg, Money Magazine, Investor’s Business Daily, MarketWatch, and many others. In addition, he has been regularly featured in numerous podcasts, magazines, and online articles. He hosts the video podcast, Dollars & Change: The Experts Guide to Sustainable and Responsible Investing and his book The Sustainable Investor: A Guide to Responsible Investing for Financial Advisors will be released by Wiley in 2025.
A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist, and their very spoiled cat, Cleo. They drive electric vehicles and live in a solar and battery-powered house.
(1)Awarded June 2024 for the 2023-2024 year period by InvestmentNews. No compensation was provided.
(2)Awarded November 2021 for the year 2021 by ThinkAdvisor. No compensation was provided.
(3)Awarded January 2023 by the North Carolina Business Council for the year 2022. No compensation was provided.
(4)Awarded November 2022 by AdvisorHub for the year 2022. No compensation was provided.
Neill Yelverton, MBA, CSRIC®
Partner & Financial Advisor
Neill Yelverton, Asheville financial advisor, is currently accepting new clients.
Read More About Neill
Neill was drawn to this work because helping folks align their investments with their values amplifies their individual impact on their communities and the planet. He offers an educational client approach, whether that is simplifying personal financial concepts or explaining what makes a portfolio sustainable — he takes great pride in providing tailored solutions while helping to facilitate the larger paradigm shift for people and the planet.
At the start of his career, Neill spent 11 years working in the environmental field as an ecologist and wetland scientist. His career shift began when he became interested in market-based environmental solutions while working for a company that used grazing sheep as an alternative form of vegetation management (you read that right, he was a shepherd, with the requisite border collie!). After he completed his MBA with an independent study in Corporate Social Responsibility and Sustainability in Business, Neill began his career as a financial advisor. Combining his passion and expertise, he has also earned the Chartered SRI Counselor™ designation from the College for Financial Planning.
Neill is passionate about holding every dollar more accountable. He shared, “We vote, every single day, by the way we spend our money. Our spending fuels a giant economic engine from jobs, to logistics, to materials sourcing. What we buy affects the environment and touches hundreds of lives. And the flip side of that coin is — how we invest has a similar impact.”
A native of North Carolina, Neill lives in Weaverville with his wife, son, and Golden Retriever. They are happiest in a boat or on a trail.
Kerry Keihn, CSRIC®, ABFP℠
Partner & Financial Advisor
Kerry Keihn, Asheville financial advisor, is currently accepting new clients.
Read More About Kerry
Drawn to the Earth Equity goal of empowering investors, Kerry Keihn loves helping people evoke the positive change they want to see in the world. By aligning clients’ investment choices with their values, Kerry helps clients understand how their money can make a bigger impact and craft a legacy they’ll be proud of for years to come.
Capitalizing on her background in social work, Kerry has keen insight into how behavioral and emotional factors play into financial decisions. Forever passionate about helping clients look inward in order to move forward, Kerry has earned the Accredited Behavioral Finance Professional (ABFP℠) designation – the first advisor-focused behavioral finance designation from an accredited college or university.
Additionally, Kerry is a graduate of the University of Virginia, has earned the Chartered SRI Counselor™ designation from the College for Financial Planning and has been quoted in industry-leading publications, such as Yahoo! News, US News & World Report, MSN, Better Homes & Gardens, and CNN. In October 2020, along with Leesa Sluder, she co-founded 100+ Women Who Care Asheville – a local giving circle that has given over $50,000 in support of charities in Western North Carolina. A strong believer that “we’re all in this together” and knowing community is where that starts, Kerry is a graduate of the Leadership Asheville Program and is active with several local nonprofits. She volunteers with Pisgah Legal Services on their development committee, and recently served as the chair of the Asheville Ten Thousand Villages board.
When she’s not helping clients or her community, Kerry can be found attempting home improvements with her husband, Tyler, at their home just outside of Asheville. She also enjoys gardening, meditating, running, or doing yoga while her two dogs try to “help.” A huge fan of the theater, Kerry delights in everything from attending to acting, directing, and even designing entire productions. She’s always eager to tackle a new project and will never turn down an opportunity to learn.
Rebecca Smith
Client Service Associate
Rebecca Smith is a client service associate helping all Earth Equity clients with account openings, contributions and distributions, website access, etc.
Read More About Rebecca
Rebecca graduated with a degree in International Relations from the University of North Georgia, where she spent a semester studying abroad in Beijing. She is a self-described huge lover of animals and enjoys learning about incredible places around the world and cultures different from her own. Rebecca was drawn to Earth Equity Advisors because she wanted to work for a company with a mission she was passionate about. She has an extensive customer service background, and is excited to use her expertise to support Earth Equity’s clients. Rebecca lives in Weaverville.
Sylwia Kaminski
Client Service Associate
Sylwia Kaminski is a client service associate helping all Earth Equity clients with account openings, contributions and distributions, website access, etc.
Read More About Sylwia
Born in Poland and raised in Brooklyn, NY, Sylwia graduated with a Finance degree from Arizona State University. Utilizing her wide range of skills and knowledge of finance as an educational and teaching tool, Sylwia eagerly helps others as she expands her knowledge in the field.
An adventure junkie always excited by a new challenge, Sylwia was drawn to the Earth Equity mission of empowering investors and looks forward to helping clients make a positive impact through SRI investment options. Sylwia currently lives in San Angelo, Texas with her husband who is in the Air Force.
Our Core Values
Integrity
Passion
Impact
Responsibility
Gratitude
Our Vision
Sustainable, responsible, and impact investing for all.
Our Mission
is to empower sustainable, responsible, and impact investing across generations and communities to amplify financial impact and nurture positive change.
Our History
Changemakers in Fossil-Fuel Free Investing
2004
Pete Krull had a vision: give investors an opportunity to invest with their values. He opened the doors of his new firm, Krull & Company, in Roanoke, VA.
2005
Krull & Company became a member of US SIF, an organization committed to achieving both positive societal and environmental impact alongside a competitive return.
2010
Krull & Company’s responsible investment strategy is selected as a case study for the United Nations Principles for Responsible Investing 2010 Report on Progress.
2011
Krull & Company’s central office moved to Asheville, NC.
Krull & Company became a certified member of 1% for the Planet. As a member of this global network, the company began donating the equivalent of 1% of its gross annual revenue to directly support nonprofit organizations serving the people and the planet.
2018
Krull became one of the first individuals to receive the Chartered SRI Counselor™ (CSRIC) designation from the College for Financial Planning. (All advisors at Earth Equity Advisors have since earned the CSRIC designation.)
2019
Earth Equity awarded B Lab’s “Best for the World” recognition in the Customers category and the Changemakers category.
2020
Earth Equity focused on its clients and families, learning how to cope and then thrive in a global pandemic. And many organizations, such as B Lab, suspended their recognition activities.
2021
Earth Equity awarded B Lab’s “Best for the World” recognition in the Customers category. – Received certification March 2020 for the time period of Oct 2019 through Oct 2022 from B Labs. No compensation was provided.
Krull selected among the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership and Education. This inaugural recognition program highlights individuals and firms that are changing the investment advisory industry where it matters most by taking creative and bold steps to push the industry and clients’ best interests forward. – Awarded Nov 2021 for the 2021 year by ThinkAdvisor. No compensation was provided.
Krull became an ongoing contributor for Forbes and Kiplinger.
Krull featured by the Collider, a hub for a diverse network of climate organizations and conversation, as one of the Faces of Climate City.
2022
Krull announced as a finalist for the RIA Intel Awards, ESG Advocate of the Year. The inaugural event recognizes only 15 investors for their contributions to helping clients and RIAs to invest sustainably. – Awarded April 2022 for the 2021-2022 year timeframe by RIA Intel. No compensation was provided.
Krull recognized by AdvisorHub as #59 on the list of Fastest Growing Advisors to Watch. – Awarded Nov 2022 by AdvisorHub for the year 2022. No compensation was provided.
On December 16, 2022, Earth Equity joined forces with Prime Capital Investment Advisors, an accomplished growth partner dedicated to continuous improvement as they embrace a changing world. With more than 270 professionals in more than 50 locations across the United States, this partnership enables Earth Equity to expand the reach and impact of SRI investing.
2019-2022 B Lab’s “Best for the World” – Received in Oct 2019 from Certified B Corporation based on 2019 assessment of business and no compensation was involved for the rating
