Pete Krull is a well-known leader in the green business community and a long-time advocate for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.
He started out his investment career at Merrill Lynch in 1998 where he honed his investment management skills and earned the firm’s Certified Financial Manager designation. He also guided his clients through the dot-com bubble and recovery.
In 2004, he hung up his shingle as Krull & Company and began the journey as a conscious entrepreneur. From the beginning, he knew that his firm would focus on responsible investing and coined the phrase, “helping you align your investments with your values.” In 2017, Krull & Company became Earth Equity Advisors.
Over the years, he has made an impact on his clients, colleagues, and communities. He was the Chair of the Asheville-based environmental non-profit MountainTrue during its recent expansion. He has guided Earth Equity Advisors’ rapid growth as well as the firm’s rise to prominence as a four-time Best for the World Certified B Corporation.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America and was one of the first individuals to earn the Chartered SRI Counselor™ designation from the College for Financial Planning. In 2021, Pete was featured by The Collider among the Faces of Climate City, which highlights Asheville residents who are working in the Climate industry. He was also recognized on Real Leaders’ list of 70 Environmental Leaders You Should Know and was selected among the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership.
He is a contributor to both Forbes and Kiplinger and has been quoted in The New York Times, Money Magazine, The Washington Post, Forbes, Investors Business Daily, US News & World Report, MarketWatch, Investment News, Wealth Management, RIA Intel, and several local publications. He has written a column for Valley Business FRONT in Roanoke, Virginia, and Mountain Xpress in Asheville as well as being featured in numerous podcasts, magazines, and online articles.
His responsibilities at Earth Equity Advisors include setting the overall vision and direction of the firm as well as managing all of the firm’s sustainable, responsible, and impact portfolios. He also coordinates the firm’s marketing activities and works closely with the team to improve operations and processes.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist, author, and the founder of The Science Communicator and a very spoiled cat, Savannah. He is a serious amateur photographer, lover of world travel, and a huge fan of the Buffalo Sabres. They live in a solar-powered house and he drives a Chevy Bolt electric car.
In this special episode of Dollars & Change: The Expert’s Guide to Sustainable & Responsible Investing, host Peter Krull sits down with climate scientist Dr. Melissa Booth, who also happens to be his wife. Melissa is a professor at Warren Wilson College and the founder and director of The Science Communicator.… Read the rest
In a recent episode of Dollars & Change: The Experts’ Guide to Sustainable & Responsible Investing, host Peter Krull engages in an enlightening conversation with Jon Hale, a prominent leader in sustainable investing and the former Global Head of Sustainability Research at Morningstar.… Read the rest
In the latest episode of Dollars & Change: The Expert’s Guide to Sustainable & Responsible Investing, host Peter Krull is joined by seasoned freelance reporter Debbie Carlson. Their conversation took place at the US SIF Sustainable Investment Forum in Chicago.… Read the rest
Host Peter Krull sits down with Kevin Baum, Chief Investment Officer at USCF Investments, to delve into the role of batteries, minerals, and sustainability in the energy transition.
Broadcasting from the Future-Proof Retreat at the Broadmoor in Colorado Springs, Colorado, the conversation begins with Baum recounting his journey from Oppenheimer Funds in the early ’90s, where he helped launch one of the first commodity mutual funds, to his current role at USCF Investments. … Read the rest
In the latest episode of Dollars & Change: The Expert’s Guide to Sustainable & Responsible Investing, host Peter Krull continues his conversation with Garvin Jabusch, the co-founder and Chief Investment Officer of Green Alpha Advisors. This episode is the second of a two-part series with Garvin and Peter.… Read the rest
In the latest episode of Dollars & Change: The Experts Guide to Sustainable & Responsible Investing, host Peter Krull sits down with Garvin Jabusch, the co-founder and Chief Investment Officer of Green Alpha Advisors, to delve into his unique background and the founding principles of Green Alpha Advisors.… Read the rest
In the latest episode of Dollars & Change: The Experts Guide to Sustainable & Responsible Investing, host Peter Krull sits down with Kevin Baum, Chief Investment Officer at USCF Investments, to delve into the role of batteries, minerals, and sustainability in the energy transition.… Read the rest
Twenty years ago last month, I hung out my shingle and started Krull & Company, the predecessor of Earth Equity Advisors in Roanoke, VA. It was a leap of faith to leave the corporate world and begin my adventure as an entrepreneur.… Read the rest
In the latest episode of Dollars & Change: The Experts Guide to Sustainable & Responsible Investing, host Peter Krull welcomes Ken LaRoe, founder, CEO, and Chairman of Climate First Bank, to discuss the evolution and impacts of green banking. … Read the rest
In the latest episode of Dollars & Change: The Experts Guide to Sustainable & Responsible Investing, Peter Krull has the pleasure of speaking with Jenny Coombs, a pivotal figure in sustainable investing and the creator of The Chartered SRI CounselorSM (CSRIC®).… Read the rest
You can check the background of Earth Equity Advisors on FINRAʼs Broker Check and Investment Adviser Public Disclosure.
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