Pete Krull is a well-known leader in the green business community and a long-time advocate for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.
He started out his investment career at Merrill Lynch in 1998 where he honed his investment management skills and earned the firm’s Certified Financial Manager designation. He also guided his clients through the dot-com bubble and recovery.
In 2004, he hung up his shingle as Krull & Company and began the journey as a conscious entrepreneur. From the beginning, he knew that his firm would focus on responsible investing and coined the phrase, “helping you align your investments with your values.” In 2017, Krull & Company became Earth Equity Advisors.
Over the years, he has made an impact on his clients, colleagues, and communities. He was the Chair of the Asheville-based environmental non-profit MountainTrue during its recent expansion. He has guided Earth Equity Advisors’ rapid growth as well as the firm’s rise to prominence as a four-time Best for the World Certified B Corporation.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America and was one of the first individuals to earn the Chartered SRI Counselor™ designation from the College for Financial Planning. In 2021, Pete was featured by The Collider among the Faces of Climate City, which highlights Asheville residents who are working in the Climate industry. He was also recognized on Real Leaders’ list of 70 Environmental Leaders You Should Know and was selected among the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership.
He is a contributor to both Forbes and Kiplinger and has been quoted in The New York Times, Money Magazine, The Washington Post, Forbes, Investors Business Daily, US News & World Report, MarketWatch, Investment News, Wealth Management, RIA Intel, and several local publications. He has written a column for Valley Business FRONT in Roanoke, Virginia, and Mountain Xpress in Asheville as well as being featured in numerous podcasts, magazines, and online articles.
His responsibilities at Earth Equity Advisors include setting the overall vision and direction of the firm as well as managing all of the firm’s sustainable, responsible, and impact portfolios. He also coordinates the firm’s marketing activities and works closely with the team to improve operations and processes.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist, author, and the founder of The Science Communicator and a very spoiled cat, Savannah. He is a serious amateur photographer, lover of world travel, and a huge fan of the Buffalo Sabres. They live in a solar-powered house and he drives a Chevy Bolt electric car.
In this enriching episode of Dollars & Change: The Expert’s Guide to Sustainable & Responsible Investing, Peter Krull joins Rachel Robasciotti, the CEO and Founder of Adasina Social Capital, at the ESG for Impact conference near Boulder, Colorado. The conversation dives deep into the heart of sustainable and responsible investing, with a focus on social justice.… Read the rest
In a fascinating episode of Dollars & Change: The Expert’s Guide to Sustainable & Responsible Investing, host Peter Krull is joined by Elysabeth Alfano, an expert in the arena of sustainable and responsible investing with a particular focus on the food industry.… Read the rest
In our latest episode of Dollars & Change: The Experts Guide to Sustainable & Responsible Investing, host Peter Krull explores sustainable, responsible, and impact investing (SRI) at the ESG for Impact Conference. Nestled between the scenic locales of Denver and Boulder, Colorado, Peter speaks with George R.… Read the rest
In the next installment of Dollars & Change: The Experts Guide to Sustainable & Responsible Investing, host Peter Krull is joined by Jeff Gitterman, co-founding partner of Gitterman Wealth Management, for an engaging dialogue set against the scenic backdrop of Huntington Beach, California.… Read the rest
In this next episode of Dollars & Change: The Experts Guide to Sustainable and Responsible Investing, host Peter Krull engages in a fascinating discussion with Sam Adams, the CEO, and co-founder of Vert Asset Management, a dedicated ESG fund manager that bridges the gap between financial services, capital markets, and environmental advocacy, with a mission to make sustainable investing easier for advisors.… Read the rest
In our second episode of Dollars & Change: The Experts Guide to Sustainable and Responsible Investing, host Peter Krull sits down with Sarah Adams, the Chief Sustainability Officer and co-founder of Vert Asset Management, a dedicated ESG fund manager that bridges the gap between financial services, capital markets, and environmental advocacy, with a mission to make sustainable investing easier for advisors.… Read the rest
Sustainable and responsible investing has been core to Earth Equity’s mission since our founding in 2004. Peter Krull, the Partner and Director of Sustainable Investing, is passionate about educating others about everything from aligning your investments to your values to greenwashing.… Read the rest
Peter Krull recently discussed the intersection of dividends and sustainable investing in a recent interview with Lawrence Strauss of Income Matters Today.
Highlighting the evolution from socially responsible to sustainable investing, Krull emphasized the focus on solutions to challenges like climate change.… Read the rest
I typically read between fifty and sixty books a year. That’s a lot of reading between my Kindle and my Audible subscription; if I’m not working, I usually have my Kindle in my hands or my headphones on!
Over the past few years, there have been a couple of social and environmentally-focused books that stand out for me.… Read the rest
Last week, I attended the UNC Clean Tech Summit in Chapel Hill where I served on a panel entitled ‘Moving from ESG Integration to Sustainability Investing’. It was similar to a panel that I was on last year at the same event, and I enjoyed my experience both times as I worked to educate the audience on the difference between ESG and sustainable investing and the dangers of greenwashing.… Read the rest
You can check the background of Earth Equity Advisors on FINRAʼs Broker Check and Investment Adviser Public Disclosure.
Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness. ©2024 – Earth Equity Advisors, LLC – All Rights Reserved.