Pete Krull is a well-known leader in the green business community and a long-time advocate for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.
He started out his investment career at Merrill Lynch in 1998 where he honed his investment management skills and earned the firm’s Certified Financial Manager designation. He also guided his clients through the dot-com bubble and recovery.
In 2004, he hung up his shingle as Krull & Company and began the journey as a conscious entrepreneur. From the beginning, he knew that his firm would focus on responsible investing and coined the phrase, “helping you align your investments with your values.” In 2017, Krull & Company became Earth Equity Advisors.
Over the years, he has made an impact on his clients, colleagues, and communities. He was the Chair of the Asheville-based environmental non-profit MountainTrue during its recent expansion. He has guided Earth Equity Advisors’ rapid growth as well as the firm’s rise to prominence as a four-time Best for the World Certified B Corporation.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America and was one of the first individuals to earn the Chartered SRI Counselor™ designation from the College for Financial Planning. In 2021, Pete was featured by The Collider among the Faces of Climate City, which highlights Asheville residents who are working in the Climate industry. He was also recognized on Real Leaders’ list of 70 Environmental Leaders You Should Know and was selected among the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership.
He is a contributor to both Forbes and Kiplinger and has been quoted in The New York Times, Money Magazine, The Washington Post, Forbes, Investors Business Daily, US News & World Report, MarketWatch, Investment News, Wealth Management, RIA Intel, and several local publications. He has written a column for Valley Business FRONT in Roanoke, Virginia, and Mountain Xpress in Asheville as well as being featured in numerous podcasts, magazines, and online articles.
His responsibilities at Earth Equity Advisors include setting the overall vision and direction of the firm as well as managing all of the firm’s sustainable, responsible, and impact portfolios. He also coordinates the firm’s marketing activities and works closely with the team to improve operations and processes.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist, author, and the founder of The Science Communicator and a very spoiled cat, Savannah. He is a serious amateur photographer, lover of world travel, and a huge fan of the Buffalo Sabres. They live in a solar-powered house and he drives a Chevy Bolt electric car.
Pete Krull, Earth Equity’s Founder & CEO, received some well deserved recognition from Investopedia yesterday, and was named one of the 100 most influential financial advisors in the U.S. He was the only WNC based advisors honored in the INVESTOPEDIA 100 list.
Today is World Environment Day! June 5th has been designated by the United Nations as World Environment Day to promote “worldwide awareness and action for the protection of our environment.” 2018’s World Environment Day is centered around beating plastic pollution.
The 2018 World Environment Day seeks to influence change in these 4 key areas:
The UN shares some dismal statistics on why the message “Beat Plastic Pollution” is so dire right now.
At the beginning of March, Pete returned from his annual visit to Costa Rica with many stories to share. This was our favorite! Reposted here from his personal blog, Intentional Assets.
During our visit to Costa Rica in March of 2017, we had the opportunity to visit an indigenous community called Boruca.
Here comes the most “dog bites man” news flash of all time. Ready? The President of the United States made headlines this week.
We warmly welcome John Lanier, Executive Director of the Ray C. Anderson Foundation, as he discusses in this guest editorial the power of choice, consideration for the choices we make, and how our decisions affect those around us.
— Pete Krull
Recently, I’ve been thinking about choice.… Read the rest
Evaluated by Comprehensive B Impact Assessment
Today, Earth Equity Advisors was recognized for making the most positive improvement on its overall impact based on an independent, comprehensive assessment administered by the nonprofit B Lab. Honorees are featured on B the Change, the digital Medium publication produced by B Lab, at http://www.bthechange.com… Read the rest
With the rise of companies engaging in socially and environmentally responsible business practices—fair trade partnerships, living wages for all workers, utilizing sustainable manufacturing and harvesting practices to name a few—debates have risen about what impact our investing strategies have. Is it just as good to invest in a company that donates a little bit of profit to charities every year as it is to choose a company intent on growing their triple bottom line?… Read the rest
Geothermal energy is simply the use of the heat from the earth we live on.
Generally, it’s captured by pulling hot water and steam from beneath the surface and once the heat energy is utilized, returning it in the form of warm water to be heated again.… Read the rest
As an option for sustainable alternative power resources, wind energy is in the forefront as a viable choice. It is a renewable resource, so the supply will never deplete, and unlike conventional power plants, wind turbines or wind farms produce no pollutants or greenhouse gases.… Read the rest
Hydroelectric power, or hydropower, is the kinetic energy created by moving water captured by turbines and converted to electricity by generators.
You can check the background of Earth Equity Advisors on FINRAʼs Broker Check and Investment Adviser Public Disclosure.
Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness. ©2024 – Earth Equity Advisors, LLC – All Rights Reserved.