Pete Krull is a well-known leader in the green business community and a long-time advocate for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.
He started out his investment career at Merrill Lynch in 1998 where he honed his investment management skills and earned the firm’s Certified Financial Manager designation. He also guided his clients through the dot-com bubble and recovery.
In 2004, he hung up his shingle as Krull & Company and began the journey as a conscious entrepreneur. From the beginning, he knew that his firm would focus on responsible investing and coined the phrase, “helping you align your investments with your values.” In 2017, Krull & Company became Earth Equity Advisors.
Over the years, he has made an impact on his clients, colleagues, and communities. He was the Chair of the Asheville-based environmental non-profit MountainTrue during its recent expansion. He has guided Earth Equity Advisors’ rapid growth as well as the firm’s rise to prominence as a four-time Best for the World Certified B Corporation.
He was selected to the 2018 Investopedia 100 list of the one hundred most influential financial advisors in America and was one of the first individuals to earn the Chartered SRI Counselor™ designation from the College for Financial Planning. In 2021, Pete was featured by The Collider among the Faces of Climate City, which highlights Asheville residents who are working in the Climate industry. He was also recognized on Real Leaders’ list of 70 Environmental Leaders You Should Know and was selected among the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership.
He is a contributor to both Forbes and Kiplinger and has been quoted in The New York Times, Money Magazine, The Washington Post, Forbes, Investors Business Daily, US News & World Report, MarketWatch, Investment News, Wealth Management, RIA Intel, and several local publications. He has written a column for Valley Business FRONT in Roanoke, Virginia, and Mountain Xpress in Asheville as well as being featured in numerous podcasts, magazines, and online articles.
His responsibilities at Earth Equity Advisors include setting the overall vision and direction of the firm as well as managing all of the firm’s sustainable, responsible, and impact portfolios. He also coordinates the firm’s marketing activities and works closely with the team to improve operations and processes.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist, author, and the founder of The Science Communicator and a very spoiled cat, Savannah. He is a serious amateur photographer, lover of world travel, and a huge fan of the Buffalo Sabres. They live in a solar-powered house and he drives a Chevy Bolt electric car.
Recently, Schroders Economics Group released its Climate Change Survey 2016, which supplemented its report on The Impact of Climate Change on the Global Economy. Schroders sent the survey to 18 investment banks and brokerage firms, and received five responses, all of which stated that global warming presents an “Extremely Significant” or “Significant” threat to the global economy in the current century.… Read the rest
Krull and Company is a proud sponsor of “Science, Faith and our Changing Climate, An Evening with Katharine Hayhoe.”
Katharine Hayhoe, named one of TIME Magazine’s 100 Most Influential People In the World in 2014, will visit Asheville, North Carolina during April 5-6 for a number of events prior to and after her evening talk.… Read the rest
Krull and Company is a proud sponsor of Terpsicorps Dance Academy, a 501(c)3 organization. In summer of 2015, Terpsicorps announced their crowdfunding campaign to raise capital for a new studio which would launch a full academy for all ages and abilities as well as integrate space for their professional dance company.… Read the rest
In a rare moment of applause-worthy accomplishment, Congress bargained to extend the solar and wind tax credits for another five years. Coming on the heels of the climate agreement reached at COP21, this milestone will further bolster the alternative energy industry, and move us ever further down the road to energy sustainability.… Read the rest
Financial Services for the Greater Good is the tagline for TIAA-CREF – the largest financial services firm serving educators. One would think that by saying greater good they would mean society as a whole – instead it appears to mean their pocketbook!… Read the rest
On September 3rd, we welcomed Vincent Stanley of Patagonia and Leslie Samuelrich of Green Century Investments to Asheville for our Krull & Company Lecture Series at Warren Wilson College.
We are excited to share the event with you now!
Make sure to check out the rest of our site, including our Fossil-Fuel-Free investments.… Read the rest
We are very excited to announce that Leesa Childress Sluder has joined Krull & Company as an Investment Advisor. Leesa brings with her a wealth of experience as a former banking executive and a consultant focusing on the triple bottom line.… Read the rest
Excellent opinion piece by Alan Feuer in the New York Times this weekend regarding global income inequality. Mr. Feuer writes about how some billionaires are coming out and discussing the need for change to a more equitable and sustainable system.
Sustainability can be viewed in many ways – environmental is what we typically see, but it also applies to business and economics.… Read the rest
This week, the Western North Carolina environmental non-profit, MountainTrue (which I’m the board chair) hosted the Wild & Scenic Film Festival at Asheville Community Theater. The short films were inspiring, enlightening, sobering and thought-provoking.
One entitled Why I Think This World Should End by Prince Ea in particular really grabbed me – it wasn’t exactly focused on environmental issues, but humanity.… Read the rest
At Krull & Company, many of our clients are people of faith – they make aligning their investments with their values a priority.… Read the rest
You can check the background of Earth Equity Advisors on FINRAʼs Broker Check and Investment Adviser Public Disclosure.
Advisory products and services offered by Investment Adviser Representatives through Prime Capital Investment Advisors, LLC (“PCIA”), a federally registered investment adviser. PCIA: 6201 College Blvd., Suite#150, Overland Park, KS 66211. PCIA doing business as Prime Capital Financial | Wealth | Retirement | Wellness. ©2024 – Earth Equity Advisors, LLC – All Rights Reserved.