Peter Krull, CSRIC®
Partner & Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company
Travels From: Asheville, North Carolina
Specializes In: Sustainable, responsible & impact investing (SRI) – What green companies and sectors to watch (he can name specific stocks) – How ESG funds are rife with greenwashing, tips for how investors can start investing responsibly – Ways investors can positively impact the planet during this time of rapid climate change.
Speaking Endorsements
“When it comes to addressing the tough questions and interesting topics in the sustainable investing space, Peter is always at the forefront of the action! He’s always willing to initiate important conversations on ESG and solutions for sustainability in financial services. Peter is a great resource to have, and an even greater person to know!” ~ Jennifer Coombs, Director of Client Success, ACA Group ESG Data & Analytics
*The endorsements, statements, and opinions presented are applicable to the individuals depicting them. These opinions are based on true experiences and each opinion is unique to each individual. Interactions will vary and may not represent or duplicate another experience of another person. The endorsements were voluntarily provided and are not paid, nor were they provided free products, services, or any benefits in exchange for said statement.
About Peter Krull
Peter Krull, CSRIC® is a Partner and the Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. With over 20 years of experience in the sustainable, responsible, and impact (SRI) investing industry, Peter is a recognized thought leader and advocate for fossil-fuel-free and solutions-based investing.
In 2024, Peter was named InvestmentNews ESG/Responsible Investing Advisor of the Year(1), and he has been consistently acknowledged for his contributions to the industry, including winning the ThinkAdvisor Luminaries Award for Thought Leadership and Education(2) in 2021 and the Sustainable Champion Award from the North Carolina Business Council(3) in 2022. His deep expertise and passion for sustainability have also earned him a spot on the AdvisorHub list of the fastest-growing advisors in America(4) for 2022-2023.
Peter’s work at Earth Equity Advisors focuses on creating and managing SRI investment portfolios, educating investors and financial advisors on the perils of greenwashing, and advocating for transparent, impactful investment strategies. His insights and practical approaches to sustainable investing have been featured in numerous prestigious publications such as Forbes, The New York Times, Barron’s, and Bloomberg.
As the host of the video podcast Dollars & Change: The Experts Guide to Sustainable and Responsible Investing, and with an upcoming book titled The Sustainable Investor: A Guide to Responsible Investing for Financial Advisors set to be released in 2025, Peter continues to be a powerful voice in the industry. His ability to distill complex topics into actionable strategies makes him a sought-after speaker at industry conferences and a valuable contributor to podcasts and panel discussions.
Peter’s commitment to sustainability extends to his personal life, where he and his wife, Dr. Melissa Booth, live in a solar and battery-powered home in Asheville, NC, and drive electric vehicles. His dedication to living his values both professionally and personally underscores his authenticity and makes him a compelling speaker and expert on sustainable investing.
About Earth Equity Advisors
Based in Asheville, North Carolina, Earth Equity Advisors manages diversified investment portfolios for clients across the country. Their focus is on sustainable, responsible, and impact investing, offering only socially and environmentally responsible investments.
The Earth Equity Advisors team helps clients make the transition to a fossil-fuel-free, sustainable, responsible, and impact investment portfolio. For nearly twenty years, they have guided their clients through the process of divesting from polluting and irresponsible companies and reinvesting in more solutions-based, progressive, and forward-thinking alternatives. The team can guide clients in taking control of their inheritance or trust, planning for a fulfilling retirement, crafting a charitable gifting plan, or preparing for a year of traveling through Europe.
Earth Equity Advisors is uniquely qualified to assist with both core financial decisions and the desire to invest in a more sustainable way. Earth Equity also helps third party financial advisors deliver sustainable portfolios to their clients by licensing their diversified sustainable and responsible investment models.
Broadcast Clips
The top 20 ESG funds of the decade
Financial Planning
Celebrating Earth Day with Stock Picks
Schwab Network
What Exactly Is Sustainable Investing?
Modern Financial Advisor Podcast
Season 32, episode 14: December 16, 2022
Carolina Business Review
Past Speaking Engagements
2024 US SIF Conference – Rhetorical headwinds from political anti-ESG efforts to favorite technology tools panel
2023 ESG for Impact! Conference – The politics of ESG: culture wars at our doorstep
2023 Carolina’s RIA Summit – Trends and opportunities panel
2022 Carolina’s RIA Summit – Markets Outlook panel
2022 InvestmentNews ESG Summit – Making the business case for ESG amid lower short-term returns panel
(1)Award was for the 2023 year, and no compensation
(2)Award was for 2021 year, and no compensation
(3)Award was for the 2022 year, and no compensation
(4)Award was for the 2022 year, and no compensation
Would you like to book Peter for your next event?
Contact us today!
Email: info@earthequityadvisors.com
Phone: 828-276-1600
